3/7/2023 0 Comments Josh winesNapa Valley-based Joseph Carr Wines has rocketed to production of nearly 3 million cases this year, and plans call for that to grow to 5 million in coming years. CLICK HERE.With a wine brand selling millions of cases a year, it could be hard to imagine that two decades ago Joseph Carr was couch surfing at a Napa Valley winery, looking for help with his dream to be a vintner as his finances were stretched nearly to the breaking point. GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. Tagged : Deutsch Family Wine & Spirits, Georges Duboeuf, Girard, Joseph Carr, Josh Cellars, Kunde, Mildara Blass, Precept Wine, Quintessential Wines, Skyfall, The Calling, Yellow Tail Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning. We think Skyfall has huge potential.”Ī complete profile of Deutsch Family Wine & Spirits can be found at the Market Watch magazine website as well as in its November print issue. Now that we’ve taken it to retail, it’s growing at 100%, with tremendous interest from chains around the country. “We’ve also begun to open up a Washington state partnership brand with Precept Wine called Skyfall. “We have a good base of California jewels, and we’ll continue to seek opportunities,” Peter notes. Deutsch’s California lineup also includes Napa’s Girard and Sonoma’s Kunde. Joseph Carr has expanded by 70% over the past two years to approach 70,000 cases, while The Calling is now at around 25,000 cases, featuring a Chardonnay and Pinot Noir from the Russian River Valley, a Pinot Noir from the Sonoma Coast and a Cabernet from the Alexander Valley. Sister brand Joseph Carr ($25), which includes Napa Cabernet and Chardonnay, has gained traction on-premise, as has The Calling ($30-$65), a Sonoma brand that Deutsch launched in partnership with sportscaster Jim Nantz in 2012. While Josh continues to soar, it’s not the only California arrow in Deutsch’s quiver. The Reserve tier, slated to launch nationally during Deutsch’s next fiscal year (beginning in April), includes two different Cabernet Sauvignons-one from Paso Robles and one from the North Coast-each retailing at around $17.99. The company also has high expectations for the new Josh rosé, which is currently in test-marketing, as well as a new Reserve range. Looking ahead, Deutsch is aiming to increase Josh Cellars’ presence in the on-premise, particularly in by-the-glass programs. We believe that Josh Cellars has the potential to be a 3-million-case brand in the U.S.” Cabernet is the largest, but the Chardonnay, Merlot and Red Blend are the fastest-growing wines in their respective categories over $10. “To see one above $10 that’s rising this dramatically-there’s something very special going on with the consumer. “We’ve seen rapid growth brands like this at $10 and below in the industry,” adds CEO Peter Deutsch. “We believe there are ongoing opportunities for further expansion, especially in the on-premise.” “Josh is still being discovered by new wine drinkers,” says chairman Bill Deutsch. Since then, the brand has surged-it’s projected to reach 1.5 million cases this year-and become the linchpin in the company’s “low lux” strategy, which focuses on the $10-$25 price tier. When Deutsch purchased Josh Cellars, it was selling around 25,000 cases. In 2011, Deutsch began marketing the Josh Cellars brand ($13-$19), created by former Mildara Blass president Joseph Carr, and a year later acquired full control of the California franchise. But over the past decade-the company is celebrating its 35th anniversary this year-a bold push into the California wine category has helped drive Deutsch’s sales to approximately $600 million, with annual growth at 8%. Exclusive: Deutsch’s Revenues Reach $600 Million, Led By Surging Josh Cellars December 12, 2016ĭuring its first quarter-century in business, Deutsch Family Wine & Spirits forged its reputation as one of America’s top wine importers, having built first Georges Duboeuf (now handled by Quintessential Wines) and then Yellow Tail into dominant brands in their respective categories.
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